Brand Identity Guide

NEUAGE Brand Standards

Official brand identity reference for NEUAGE Health + Wellness โ€” logo usage, color palette, typography, and brand application guidelines. Version 0001 ยท December 2023.

01 โ€” Logo

Logo Usage

The primary logo should always be applied on a dark background using only approved file formats. Maintain minimum clearspace of 0.5x the logo height on all sides.

Primary โ€” Dark Background (Preferred)

Use on all dark and deep teal backgrounds. This is the primary mark for all branded materials.

Primary โ€” Deep Teal Background

Approved for use on deep teal brand backgrounds.

Secondary โ€” Light Background

Use the icon mark only when the full logo is not feasible. Never use the white-text logo on light backgrounds.

OPS Sub-Brand โ€” Internal Use
NEU AGE OPS

NEUAGE OPS mark โ€” for internal operations tools, documents and the ops.neuage.health portal only.

โœ… Do

  • Use primary logo on dark or deep teal backgrounds
  • Maintain minimum clearspace (0.5ร— logo height) on all sides
  • Use approved file formats only (PNG, SVG)
  • Use the icon mark as a standalone secondary element
  • Write brand name as NEUAGE Health + Wellness โ€” NEUAGE always all-caps

โŒ Don't

  • Place white-text logo on light or white backgrounds
  • Stretch, distort, or recolor the logo
  • Use "Neu Age" or "neuage" โ€” always all-caps NEUAGE
  • Apply drop shadows or effects to the logo
  • Use below the minimum size (0.25 inch width)
01b โ€” Secondary Marks

Sub-Brand Marks

Secondary brand marks for specific NEUAGE programs and internal portals. These are used alongside โ€” never instead of โ€” the primary NEUAGE Health + Wellness logo.

NEUAGE Academy โ€” Dark Background
ACADEMY

Used for all NEUAGE Academy / Absorb LMS materials, training assets, and franchise education collateral. Dark background is the primary usage.

Artboard_10.svg Dark BG
NEUAGE Academy โ€” Light Background
ACADEMY

Use only when printed on white or light backgrounds. The AGE letterforms and ACADEMY text render in deep black for contrast.

Artboard_9.svg Light BG
NEUAGE OPS โ€” Internal Mark
NEUAGE OPS NEU AGE OPS

Exclusive to the NEUAGE internal operations hub at neuage.health/ops. Never used on patient-facing or public marketing materials.

Internal only Dark BG
Hex Icon โ€” Standalone Mark
NEUAGE

Use the standalone hex icon when the full wordmark won't fit โ€” favicons, app icons, social profile pictures, or small watermarks. Minimum 0.25 inch / 18px display size.

Min: 18px Dark BG preferred

Usage rule: Secondary marks are always used in the context of their specific program or portal. They should never replace the primary NEUAGE Health + Wellness logo on public-facing materials, marketing collateral, or patient communications.

02 โ€” Color

Color Palette

The NEUAGE brand palette is anchored by faceted teal and aqua tones drawn from the gem icon, set against deep charcoal backgrounds.

Aqua
#23e2dd
Primary accent, CTAs, headings, highlights
Teal
#0fb7b7
Secondary accent, links, labels
Teal Dark
#03b9b3
Icon facet, hover states
Deep Teal
#078783
Icon shadow facet, deep accents
Aqua Light
#8fffff
Icon highlight, ghost elements
Deep Ocean
#0d2e2e
Section backgrounds, hero panels
Charcoal
#111111
Primary page background
White
#f9f9f9
Logo text, body text on dark backgrounds
03 โ€” Typography

Type System

NEUAGE uses three typefaces โ€” DM Serif Display for expressive display headings, Inter for UI and body copy, and DM Mono for technical labels and data.

Display
DM Serif Display
NEUAGE Health + Wellness
DM Serif Display ยท Regular / Italic ยท Headlines, page titles, hero text
Heading
Inter
Premium Health & Wellness
Inter ยท 700 Bold ยท Section headers, card titles, nav
Body
Inter
Clinician-led programs for hormone therapy, medical weight loss, IV therapy, sexual wellness and peptide therapy across 6 locations.
Inter ยท 300โ€“400 Light/Regular ยท Body copy, descriptions
Label / Mono
DM Mono
NEUAGE HEALTH + WELLNESS ยท 06 LOCATIONS
DM Mono ยท 400โ€“500 ยท Eyebrows, labels, tags, technical copy, monospaced data
04 โ€” Application

Brand Application

How to correctly apply the NEUAGE brand across digital and print contexts. When in doubt, default to dark background with the primary white-text logo.

๐ŸŒ Web / Digital

  • Dark charcoal #111 primary background
  • Aqua #23e2dd for CTAs and key accents
  • White-text logo in navbar and footers
  • DM Serif Display for hero titles
  • Inter 300โ€“400 for all body copy

๐Ÿ“ฑ Social Media

  • Use only the teal gem icon for profile pictures
  • Minimum 1:1 ratio with padding around icon
  • Dark background (#111 or #0d2e2e) required
  • Handle: @neuagehealthwellness
  • Use approved format files only โ€” no screenshots

๐Ÿ–จ๏ธ Print

  • Primary logo on dark backgrounds (preferred)
  • Color w/ Teal + Black for light backgrounds
  • Never reverse the logo colors
  • Minimum print size: 0.25 inch width for icon
  • Use CMYK conversions of hex values for print

โœ๏ธ Copywriting

  • Brand name: NEUAGE Health + Wellness
  • NEUAGE always ALL-CAPS, never "Neuage"
  • "+" not "and" in brand name
  • CTA standard: "Book a Consultation"
  • Tone: confident, clinical, accessible

๐ŸŽจ OPS Sub-Brand

  • NEUAGE OPS logo for internal materials only
  • Uses same teal palette + bold sans-serif
  • Never on public-facing pages or materials
  • Dark background (#0c1515) standard
  • Internal hub, SOPs, and staff docs only

๐Ÿ”— Resources